Presence · Module
Websites, built to convert.
A website that makes your offer clear at a glance and routes every enquiry, complete, to the right person.
In practice
A Sunday-evening enquiry at a commercial refrigeration firm in Manchester.
- Sun 21:40Website enquiry: maintenance contract for two cold rooms, photos of the plant attached.
- Sun 21:40Confirmation to the sender, with a named contact and the next step.
- Mon 07:30The complete enquiry is with the refrigeration team. No follow-up questions needed.
- Mon 08:10Callback scheduled. Lead source: Google Search.
Deliverables
What you have after the project, and own outright.
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The website
Home page, service pages, case studies, about and contact. On your own domain, easy to read on any screen.
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An enquiry path
Form, callback request or booking. It asks what a quote requires, and each enquiry goes straight to the right person.
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Content editing
Edit copy, images, job openings and case studies yourself without breaking the layout.
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Legal pages and consent
Legal notice, privacy policy and cookie consent are built in. Fully usable by keyboard and screen reader.
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Tracking from day one
Every enquiry carries its source: search, ad, referral or direct visit.
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Documentation and access
Structure, logins and upkeep are documented in writing. You own the website and the domain.
Can be extended with multilingual content, location pages, downloads and CRM or ERP integration.
Page types
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Corporate website
Services, case studies and contact in one place.
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Landing page
One page for one offer or campaign. One topic, one goal.
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Careers site
Open roles, life at the company and a short application, on mobile too.
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Microsite
A dedicated site for a brand, a product or a location.
New pages are built from proven components. Design, speed and accessibility stay consistent on every page, no matter who creates it.
Tech specs
- Discipline
- Web design, web development and redesigns
- Load time
- Main content visible in 1.5 s or less, measured on mobile (LCP)
- Accessibility
- WCAG 2.2, level AA
- Content editing
- Headless CMS of your choice, such as Storyblok, Sanity or Directus
- Languages
- As many as needed, each with its own address (hreflang)
- Forms
- Validated server-side, spam protection without CAPTCHAs
- Delivery
- Pre-built pages served through a global network (CDN)
- Hosting
- Data centres in the EU
Connected to
What passes between the modules.
Related insights
In-depth articles with sources.
- Websites · 3 min read Website redesign Inventory, redirect plan and tests, so a new site does not cost visitors. Learn more
- Visibility · 5 min read SEO and GEO How AI assistants choose their sources and which search fundamentals still apply. Learn more
- Operations · 4 min read Website maintenance Updates, deadlines for vulnerabilities, tested backups and response times, set out in writing. Learn more
Start with Websites.
Every module works on its own and scales with more modules later.
- Three steps, ‘Websites’ preselected
- Personal reply, usually within one business day
- No obligation