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Your full-stack growth partner: website, ecommerce, SEO, Google Ads and lead systems working as one. Every lead arrives complete, nothing gets lost.
All modules at a glance
System
Nine modules in four layers: website, shop, portal, ads, SEO, enquiries, automation, analytics and operations. Use one or all, on the same data.
Presence · Module
Websites, built to convert.
A website that makes your offer clear at a glance and routes every enquiry, complete, to the right person.
Deliverables
- The website
- An enquiry path
- Content editing
- Legal pages and consent
- Tracking from day one
- Documentation and access
Presence · Module
Ordering, payment and delivery in one flow.
An online shop for consumers or trade customers, where stock, payments, delivery and invoicing interlock.
Deliverables
- The shop
- Payment methods
- Delivery and returns
- Stock sync
- Invoices and receipts
- Product feeds for ads
Presence · Module
A portal that answers before anyone asks.
A secure area for customers, partners or your own team. Orders, documents and appointments are available around the clock.
Deliverables
- The portal
- Sign-in with company accounts
- Roles and permissions
- Connected to your systems
- Audit log
- Documented APIs
Reach · Module
Campaigns, optimised for revenue.
Ads on Google, Facebook, Instagram and LinkedIn, managed as one. Budget follows closed deals, not clicks.
Deliverables
- Ad accounts in your name
- Structured by service and region
- Ad variants
- Matching landing pages
- Feedback from sales
- Monthly report
Reach · Module
Visible in search and in AI answers.
Your website is structured and written so that Google, Google Maps and AI assistants like ChatGPT understand it and cite it as a source.
Deliverables
- Technical foundation
- Pages built on real searches
- Local listings
- Location pages
- Clear facts for AI assistants
- Monthly report
Conversion · Module
Enquiries, captured in full and handed off.
Forms that ask the right questions. Every enquiry is scored and reaches the right person instantly, right in the CRM.
Deliverables
- Multi-step enquiry forms
- Scoring against fixed criteria
- Automatic routing
- Handoff to the CRM
- Measured response time
- Spam protection and privacy
Conversion · Module
No enquiry left behind.
Confirmations, team reminders and quote follow-ups run automatically. Every step is logged and stops when someone replies.
Deliverables
- Instant confirmation
- Quote follow-up
- Alerts on opened quotes
- Team reminders
- AI summaries
- Sent from your own domain
Foundation · Module
Measurable from first click to closed deal.
A measurement plan shows where enquiries and deals come from and what they cost. Privacy-compliant, even with browser restrictions.
Deliverables
- Measurement plan
- First-party collection
- Cookie consent
- Conversion feedback to ad platforms
- Dashboard
- Monthly review in plain English
Foundation · Module
Operations, long after launch.
After launch: hosting in the EU, monitoring around the clock, updates and backups. Incidents are fixed within defined response times.
Scope of service
- Hosting in the EU
- Monitoring around the clock
- Updates and security patches
- Daily backups
- Incident plan
- Development hours
How it works
Process
A five-phase process from analysis to operations, each phase ending in a written deliverable. Scope, timeline and responsibilities are fixed up front.
Tech specs
Standards
Minimum standards for every system: load time (Core Web Vitals), accessibility to WCAG 2.2, privacy, security, operations and ownership.
All articles
Insights
In-depth articles on SEO and GEO, AI visibility, server-side tracking, website maintenance, redesigns and accessibility. Sourced and dated.
Insights · Article
SEO and GEO
How AI assistants choose their sources and which search fundamentals still apply.
Contents
- Two terms, one goal
- Where AI assistants get their knowledge
- What stays the same
- What is new
- How to measure GEO
Insights · Article
Check AI visibility
Five tests, from crawler access to measuring visits from AI answers.
Contents
- Test 1: Can AI crawlers reach the website?
- Test 2: Is the website in the search indexes?
- Test 3: Do the assistants name the company?
- Test 4: Are the facts right?
- Test 5: Do visits from AI answers arrive?
- Cadence and effort
Insights · Article
Server-side tracking
Less data loss, more control, and why consent remains a precondition all the same.
Contents
- How server-side tracking works
- What it improves
- What it does not do
- GA4, Google Ads and Meta
- Consent Mode v2 in brief
- When it pays off
Insights · Article
Website maintenance
Updates, deadlines for vulnerabilities, tested backups and response times, set out in writing.
Contents
- Why maintenance is necessary
- What a maintenance contract should cover
- Backups and the 3-2-1 rule
- Reading response time and uptime correctly
- The incident plan
- Keeping maintenance and development apart
- Warning signs
Insights · Article
BFSG for online shops
Who is affected, what accessible means in practice and how an audit works.
Contents
- Who the law applies to
- What accessible means in practice
- Accessibility information
- An audit in four steps
- Enforcement and fines
Insights · Article
Website redesign
Inventory, redirect plan and tests, so a new site does not cost visitors.
Contents
- Why a redesign costs visibility
- Inventory before the rebuild
- The redirect plan
- Content and internal links
- Testing before launch
- The weeks after
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About
Talent-Works builds and runs website, ads, enquiry channels and sales pipeline as one system, for mid-sized businesses and enterprises.
Enquiry
Contact
Project enquiries about websites, ecommerce, SEO, Google Ads or the full system. A personal reply, usually within one business day.
Legal
Legal notice
Legal notice of Talent-Works: provider identification under Section 5 DDG, with name, address and contact details.
Legal
Privacy
Privacy policy of Talent-Works: the controller, the data processed, the services used and your rights under the GDPR.