Reach · Module

Campaigns, optimized for revenue.

Ads on Google, Facebook, Instagram and LinkedIn, managed as one. Budget follows closed deals, not clicks.

In practice

From search ad to a conversion signal back to Google.

Log · CampaignsExample

Mon 10:04 AMSearch ad “commercial refrigeration maintenance Chicago”: click, inquiry via the landing page.
Tue 3:30 PMSales marks the inquiry as qualified in the CRM.
Tue 3:31 PMGoogle receives the signal and prioritizes similar searches from now on.
End of monthReport: cost per qualified lead, by channel and by service.

What you have after the project, and own outright.

Ad accounts in your name

Accounts on Google, Meta and LinkedIn belong to your company, data and history included.
Structured by service and region

Built so you can see what a lead costs for every service and every region.
Ad variants

Images and copy are tested against each other; weaker variants get switched off.
Matching landing pages

Every campaign leads to its own page, not to the home page.
Feedback from sales

The ad platforms learn which leads became deals.
Monthly report

Cost, leads and deals per channel, in plain English.

Ad accounts are opened in your company’s name. Access, data and campaign history stay entirely with you, even after the engagement ends.

Discipline: Paid search and paid social (PPC, SEM)
Channels: Google Ads, Meta, LinkedIn, Microsoft Advertising
Feedback: Meta Conversions API, Google Enhanced Conversions, offline import from the CRM
Consent: Google Consent Mode v2
Optimization: For qualified leads and revenue
Reporting: Dashboard updated daily, monthly review
Accounts: Owned by you

What passes between the modules.

In-depth articles with sources.

Every module works on its own and scales with more modules later.

Get in touch How it works