Reach · Module

Visible in search and in AI answers.

Your website is structured and written so that Google, Google Maps and AI assistants like ChatGPT understand it and cite it as a source.

Over time

The first months at a commercial refrigeration company in Chicago.

Log · VisibilityExample
  1. Week 1Audit: which pages get found and which do not.
  2. Week 3Service pages restructured around real search queries.
  3. Month 2Google Business Profile complete, with services and business hours.
  4. OngoingMonthly report: rankings, clicks and inquiries from search.

Deliverables

What you have after the project, and own outright.

  • Technical foundation

    Search engines can read the whole site: fast, cleanly structured, no dead pages.

  • Pages built on real searches

    Service pages that answer what people actually search for.

  • Local listings

    Google Business Profile and Apple Maps with services, business hours and reviews.

  • Location pages

    One page per location with address, service area and local services.

  • Clear facts for AI assistants

    Unambiguous facts about services, locations and contacts that language models can cite.

  • Monthly report

    Rankings, clicks and inquiries from search, with next steps.

Organic visibility outlasts every campaign. Every page that ranks organically brings in inquiries at zero cost per click.

Tech specs

Discipline
Search engine optimization, local SEO and AI search (SEO, GEO)
Foundation
Google Search Console, Bing Webmaster Tools
Markup
Schema.org as JSON-LD
Local
Google Business Profile, Apple Business Connect
AI search
Optimized for Google AI Overviews, ChatGPT Search and Perplexity
Measurement
Clicks, visibility and inquiries from organic search
Cadence
Monthly review

Start with Visibility.

Every module works on its own and scales with more modules later.

  • Three steps, “Visibility” preselected
  • Personal reply, usually within one business day
  • No obligation