Foundation · Module

Measurable from first click to closed deal.

A measurement plan shows where inquiries and deals come from and what they cost. Privacy-compliant, even with browser restrictions.

In practice

A Monday morning with the weekly report and a budget decision.

Log · AnalyticsExample
  1. Mon 8:00 AMWeekly report in the inbox: inquiries, deals and cost per channel.
  2. Mon 8:05 AMStandout: LinkedIn brings pricier but more often qualified leads.
  3. Mon 9:00 AMBudget is reallocated based on deals instead of clicks.
  4. OngoingAutomated check that every tracking point is sending data.

Deliverables

What you have after the project, and own outright.

  • Measurement plan

    Defined in writing before launch: what counts as success, from inquiry to order.

  • First-party collection

    Data runs through your own server instead of straight to third parties: less data loss, more control.

  • Cookie consent

    Compliant with current law; declining is as easy as accepting.

  • Conversion feedback to ad platforms

    Google, Meta and LinkedIn learn which inquiries became orders, straight from the CRM as well.

  • Dashboard

    Cost, inquiries and revenue per channel, updated daily.

  • Monthly review in plain English

    What changed and which decision follows from it.

What gets measured is what drives revenue. Page views and clicks are steps along the way. What counts are qualified leads and closed deals.

Tech specs

Discipline
Web analytics, conversion tracking and server-side tracking
Collection
Server-side Google Tag Manager or a custom pipeline
Analytics
Google Analytics 4, Matomo or PostHog EU
Consent
Consent Mode v2, GDPR and ePrivacy rules
Feedback
Conversions API, Enhanced Conversions, offline import
Dashboards
Looker Studio or a custom build
Data location
EU

Start with Analytics.

Every module works on its own and scales with more modules later.

  • Three steps, “Analytics” preselected
  • Personal reply, usually within one business day
  • No obligation